Entrepreneur Sean Kristafor approached us to develop him a “Kick-Ass” coffee brand. After a short and intensive collaborative branding session we developed and launched Black Insomnia Coffee. Within 1 month they sold more coffee online then all other South African coffee brands together and we got invited by Amazon to use them as a global online platform. After 2 months our global SEO started to kick in and with the help of an integrated Google Merchant Centre and Dynamic Remarketing based on a Return On Ad Spend model of 500% we reached a conversion rate of 11.9% of the total visitors.
Black Insomnia is now one of the most trending coffee inspired lifestyle brands with a global footprint. We did this in only 4 months.